Hey, it’s Anum & Fatima here again 👋
Welcome to the sixth edition of our newsletter! We’re so glad you’re here and thank you for reading and following along.
For those who are new: we’re sisters, software engineers, and builders at heart. A few months ago, we started building in public and sharing our journey on Instagram. Our goals were simple:
Build trust and bring in leads for our 2-person software agency (Kueenz Technologies).
Grow an audience for our future products, so no more zero-download launch days.
This edition is about the results we’re starting to see from content.
Last week, we got two client leads directly from our content:
LinkedIn Lead (Closed)
Someone who’s been following our content and build-in-public updates for months. They reached out earlier but didn’t convert back then. This time, the deal closed and it’s a retainer project (big win). We’ve already started working on it.YouTube Lead (In Discussion)
Came through a YouTube Short showcasing an e-commerce project we built for a client. The conversation is ongoing, but it’s encouraging to see YouTube content generating real business opportunities.
We’re sharing this because if you’re starting in software services, freelancing, or building a business - content works. It compounds, even when results feel slow at the start.
Apart from content, another big factor in these conversions has been the redesigned version of our company website.
The old version looked nice, but the copy was weak. It just showcased projects without actually answering the questions potential clients care about.
This time, we fixed that:
A clear offer upfront
Answers to FAQs (team size, what we build, stack, timelines, pricing)
A strong CTA to book a call
Result: our website is no longer just a portfolio, it’s part of the sales system. Social media brings people in, they land on the website, they qualify themselves and then book a call.
Next step is SEO.
We’ll work on SEO articles but not the keyword-stuffed kind. We’ll write first-person, experience-driven posts that are actually useful (and can rank). The same style you’re reading right now.
That’s it for this week!
Follow along with our daily updates on Instagram: @inthelinesofcode
Talk soon,
🥷 Anum & Fatima 👩🎨
P.S. We love meeting people online! Hit reply and tell us who you are, what you do (whether it’s one sentence or your whole story). We read every reply.
